Ad Manager, AdSense and AdMob: What’s the difference?

If you have any experience buying or selling advertising space through Google, you’ve probably heard of Google AdSense. The names are very similar, which can cause some confusion.


Google Ad Manager, Google AdSense and Google AdMob are not all the same products. However, Google Ads Manager allows advertisers to bid for ads within Google AdSense.


Google AdSense is built to help small and medium-sized publishers monetize their websites in an easy to use way.


Google Ad Manager allows brands to monetize multiple platforms, including their website, mobile ads, video and games, and manage ads across multiple ad networks and even direct bids.


Google AdMob is a mobile advertsing network and monetization platform for the developers. Google AdMob focuses exclusively on mobile devices and gives developers the ability to display ads in their apps or manage multiple ad networks to maximize revenue.


Ads Manager apparrantly, allows you to make Google AdSense and Google AdMob compete with other ad networks and helping brands maximize revenue.


So Google AdSense and Google AdMob may be part of Google Ad Manager; however, they serve different purposes and work better for different formats (web vs. mobile apps).


How to set up Google Ads Manager

Google Ads Manager, formerly known as “DoubleClick for Publishers”, allows advertisers to easily manage the buying and selling of ads on various exchanges and third-party networks. If you’re running ads on multiple platforms and want to get better value, Google Ads Manager can be a fantastic solution for your business.


Note that you will need a Google Account and a Google AdSense account to access Google Ads Manager.

  1. Create a Google account if you don’t have one yet.
  2. Create a Google Adsense account if you don’t already have one.
  3. Go to
  4. Click Create Account and answer a few questions about your business.
  5. Please verify your network settings, once you create an order, you will not be able to change your time zone and currency.
    To do this, go to Administrator, Global Settings, Network Settings.
  6. Now you can create your inventory structure and start serving ads.


What reports do you have access to in Google Ads Manager?

Google Ads Manager provides access to a massive amount of data.

Users can create reports to view performance by a week, quarter, month, or specific period.

You can also sort by a wide variety of report dimensions, including Activity, Activity Group, Ad Placement, Ad Sources, Advertiser, Industry, Agencies, Vendors, Bid Ranges, and much, much more.


How do I create teams?


In Google Ad Manager 360, teams are a bunch of users who need access to the same advertisers, ad units and agencies.


Teams allow you to grant and restrict access to users at a granular level.


For example, if you run a Food Blog and a Sports Blog, you can set it up so that your Food Blog staff can only access that site’s data, advertisers, and ads.


To create a team in Google Ad Manager 360 you need the following:

1. Sign in to Google Ads Manager
2. Click Admin, Access and Authorizations, then Teams.
3. Select New Team
4. Name the team and add a description
5. Add users to your team
6. Set restrictions, such as whether certain team members can edit or view line items or creatives.

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